We are REK Consulting Alliance
Fractional Sales & Marketing leadership for companies ready to grow — without the overhead of a full-time executive team.
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Too many growth-stage companies are stuck in the gap — past startup mode, but not yet ready for a full executive team. They need senior-level strategy and hands-on execution, but full-time CMO or VP of Sales salaries aren't in the budget. We built REK Consulting Alliance to solve exactly that problem. Our principals have spent decades in Sales and Marketing — leading teams, launching products, building pipelines, and driving revenue at companies ranging from $2M to $200M+ in revenue. We've seen what works, and more importantly, what doesn't.
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What We Believe:
Revenue is a system, not an event.
Transparency builds better partnerships.
Great strategy is only as good as its execution.
Listen first, learn, then build.
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1. Embedded, Not Advising
We don't hand you a deck and walk away. We roll up our sleeves and work inside your business — attending your meetings, coaching your team, and owning the outcomes.
2. Outcome-Driven Engagements
Every engagement starts with a clear definition of success. We track leading and lagging indicators throughout and report transparently against them.
3. Right-Sized for Your Stage
Whether you're a 10-person startup or a 150-person company preparing for a growth round, we calibrate our engagement model to fit your needs and budget.
4. Built to Transition
Our goal is always to build something your team can run. We document, train, and systematize — so when you're ready to hire full-time, the foundation is already in place.
Meet Our Founder
Executive and Principal Fractional Consultant
Serving 20+ years leading Sales, Marketing and Delivery Services for SaaS Software and Professional Services firms. Previously Executive-Sales & Marketing at IT Xperts Hub, VP of Sales for 21Tech, Senior Account Manager at Octave, and many other leadership roles.
Known for building pipeline engines from zero and scaling demand gen programs to $50M+ markets.
Bob believes in a customer-first approach that is honest, sincere - all while protecting company values, goals, and objectives.
